Shimon N.V.

The problem emphasized in this work is very relevant today. Unfortunately, process of simplification and distortion of the Russian language standards is inevitable and already irreversible, as similar changes meet the requirements of modern society, which is mobile and quickly transformed, depends on virtual reality. Rapid negative changes, which happen in Russian, force many scholars, researchers think that it is exhausted, loses the gloss, its depth.

Key words: loans, foreign-language words, language, development, contamination, transliteration.