The article provides observations on the peculiarities of the functioning of phraseological units in regional media based on the material of the Ivanovo Newspaper. The role of these linguistic units in the formation of the stylistic structure of the text is analyzed. The wide visual and expressive capabilities of these lexical units in the press are shown.
Keywords: phraseological units, media language, stylistics, lofty words, colloquial words
DOI: 10.6060/BHIISUCT2024_1