INTERTEXTUALISMS IN THE COMMUNICATIVE SPACE OF THE MEDIA (ON THE MATERIAL OF INOSMI WEBSITE)
At the present stage, the process of creating a newspaper article (printed or online) is turning into creativity aimed at attracting a readership. The journalists try to avoid stereotypical descriptions of current events. One of the most striking ways of conveying expressiveness and emotional appraisal for effective influence on a reader is intertextuality.