Moshcheva S.V.

The article is devoted to the study of the irony multifunctional nature on English political discourse basis. The author considers irony as an expressive speech act reflecting emotional reactions to the situation and associated with the psychological attitude of the speaker.The research carried out gives us grounds to assert that the analyzed speech acts, as an indirect tactics of a producer intention express a number of functions, viz. attractive and persuasive ones, speech behavior intensification.

The purpose of the article involved is to identify the research parameters for advertising discourse being considered as an ostensive-inferential type of communication. The object of the study is commercial, social and political advertising. The theory of speech acts, pragmalinguistic and functional interpretations of the language development are represented as actual and productive means.