English
РусскийThe purpose of the article involved is to identify the research parameters for advertising discourse being considered as an ostensive-inferential type of communication. The object of the study is commercial, social and political advertising. The theory of speech acts, pragmalinguistic and functional interpretations of the language development are represented as actual and productive means. It is the social nature of advertising communication that enables to reflect all the nuances of society life and to form an expedient paradigm of human relations in the context of various social and cultural phenomena of reality. In this context, analyzing the advertizing text corpus, the author takes into account the fact that the advertizing language is significantly influenced by the economic, political, cultural and other components of modern society development.
Key words: advertising discourse, ostensive-inferential communication, intentionality, speech act.