Morozkina T.V.

By the reason of the change in the vector of language policy in the post-globalization period, the intensification of international cultural, economic, and academic relations, there is a need and demand for professionals in the field of intercultural communication who have the skills and highly developed abilities of intercultural interaction with representatives of the linguistic culture of one of the main partners of the Russian Federation - the People's Republic of China.

The article analyzes German-language Internet memes as a kind of polycode texts in the process of learning a foreign language, and also considers the most frequent aspects, such as linguistic-cultural and event-based ones. As an important and distinctive part of the Internet culture, this phenomenon is especially relevant for researchers when communication from its real and virtual spheres is closely intertwined and covers almost all spheres of modern human activity.