FUNCTIONAL FEATURES OF MEMES IN A FOREIGN LANGUAGE STUDYING

The article analyzes German-language Internet memes as a kind of polycode texts in the process of learning a foreign language, and also considers the most frequent aspects, such as linguistic-cultural and event-based ones. As an important and distinctive part of the Internet culture, this phenomenon is especially relevant for researchers when communication from its real and virtual spheres is closely intertwined and covers almost all spheres of modern human activity. Having both verbal and nonverbal components in its full composition, the described communicative phenomenon forms one visual, structural, semantic and functional whole, while having a complex effect on the addressee.

Key words: German, Internet-memes, polycode text, linguistic-cultural aspect, event-based aspect.

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