Digitalization as a tool for innovative development changes the social demand for a set of key competencies of a university graduate and transforms the educational process. The article reveals the factors of the formation and development of the digital educational process, the directions of the introduction of digital technologies in the educational process. The article highlights the trends in the development of higher education in the context of digitalization - personalization, mobilization, inter-professional and inter-level convergence.
Key words: digitalization, educational process, introduction, digital technologies, educational activities, personalization, mobilization, inter-professional.