The article raises the problem of clogging up the Russian language in modern society. The author points out the need to form a value-based and careful attitude to the Russian language as a native and as a foreign language. The purpose of this article is to indicate the reasons for the lack of value attitude to the Russian language, as well as to reveal the forms of work aimed at solving this problem. Methods and methods of work are described in stages, depending on the age of students: early preschool age, middle and senior preschool age, school age, youth age. The article describes some extracurricular activities that contribute to the activation of interest in the study of the Russian language and Russian cultural traditions among foreign students. The author concludes that the work aimed at forming a value attitude to the Russian language should be complex and constant.
Key words: value attitude to the native language, value attitude to Russian as a foreign language, Anglicism, slang, jargon, speech culture, extracurricular work, pre-university stage of education.